THESIS

This thesis explores the potential of web-based user experience in teaching and promoting a novel molecular technology, Molecular Indexing of Proteins by Self Assembly (MIPSA), which is a scalable and low-cost solution for comprehensive antibody profiling. Despite its potential applications, there are no existing visuals that explain the complex science of MIPSA. To address this gap, a website was developed with animations, graphics, and concise content to educate and engage the target audience of researchers and investors in biotechnology.

The website is the first of its kind to explain and visualize the concept of MIPSA using multimedia and the multimedia learning theory. The website aims to deliver the didactic content in an engaging and comprehensible way by employing website design principles, multimedia and the multimedia learning theory. A focus group was held with researchers and students at Johns Hopkins to assess the effectiveness of the website, and results showed high ratings for overall effectiveness, navigation, content organization, and visual appeal. The project’s implications for biocommunication and the promotion of a new molecular technology are discussed, along with suggestions for future studies.